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VWDS World -Beyond Imagination
VOLKSWAGEN DIGITAL SOLLUTIONS
BY - INTERACTIVE BRANDS AGENCY
A Ideia passou por criar uma narrativa, que leva o espectador numa viagem que vai da mecânica (mais associada ao carro em si) à tecnologia, através de uma construção constante, onde a matéria se transforma em partículas, que se vão formando a juntando umas às outras, construindo um universo futurista e depurado, que culmina na materialização do ícone da marca - a chaveta.
A Volkswagen Digital Solutions é o braço tecnológico da marca Volkswagen, e o seu posicionamento é bastante diferente do da marca mãe. Enquanto marca “independente”, coloca-se num universo muito mais tecnológico e futurista, e um dos seus principais eixos de atuação centra-se muito na captação e retenção de talento. Developers, programadores e especialistas em digital, todos estes perfis são o capital mais importante da VWDS. O Desafio passava por criar um vídeo de brand awareness, capaz de representar a VWDS, de forma a posicioná-la, no tipo de trabalho que faz, ao lado de outros gigantes do setor.
O resultado é um conteúdo envolvente, que distancia a VWDS do universo dos carros e a coloca num patamar muito mais futurista, ao nível de uma empresa tecnológica.
Miguel Franco
Miguel Franco
TEF Studio
Catarina Celestes
Catarina Celeste
Michelle Monteiro
Filipe Gonçalves
Sintagma
15/05/2022
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