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Sandeman Beat
Sandeman - Sogrape Vinhos
VOLTA Brand Shaping Studio
Inspirado pela atitude inconvencional da geração Beat — um movimento de contracultura que rejeitava o desânimo da sociedade moderna, adoptando o estilo dos músicos de Jazz —, Sandeman Beat foi criado para mudar a batida do Vinho do Porto moderno. As ilustrações que envolvem a garrafa são uma mistura magistral entre o movimento musical da geração Beat e a fauna e flora nativas do Douro: vinhas, raposas, pianos, laranjas, joaninhas, tambores, uvas ou lagartos, todos eles acrescentam um compasso a esta colorida e extravagante melodia. Direccionado a um público mais jovem, o packaging quebra com os códigos visuais de Vinho do Porto, resultando num look vibrante e colorido em que os habitantes mais livres do Douro se juntam numa ode ao ritmo da Vida.
Em 2021, a Sandeman tinha como objectivo lançar um Vinho do Porto que seguisse o seu próprio ritmo, direccionado a um público mais jovem. Uma nova abordagem à categoria, uma celebração da vida, imaginado para as mais criativas combinações: fácil de misturar, fácil de beber, tão versátil quanto único. O briefing desafiava à criação de um conceito que fosse tão livre como o produto, desde o nome ao packaging, passando pela comunicação.
Sandeman Beat celebra a ligação histórica da marca à arte, a natureza do Douro e a vontade de abraçar o pulsar da vida de uma nova geração. O design do novo Sandeman Beat distancia-o do panorama visual existente no mundo do Vinho do Porto. As ilustrações fluídas e chamativas transformam as garrafas em autênticas obras de arte, prontas a conquistar o espírito livre de uma nova geração.
Pedro Vareta
Pedro Vareta
Pedro Vareta
Pedro Vareta
Pedro Lourenço
Pedro Vareta
Lourenço Neves
Pedro Vareta
01/12/2021
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